What is an Advertising Design Guide?

The Advertising Sign Design Guide provides guidance for the design, location, specification of signs that are appropriate for the business or development in relation to its site context and environment. It includes good design principles and set of recommendations on how to achieve good design outcomes for signs. This guide will assist planners, developers, building owners and tenants and planning permit applicants.

Why do we need a new Advertising Design Guide?

A recommendation from the Casey Planning Scheme review in 2018 suggested that the 1996 Advertising Policy should be further analysed and updated . This new guide addresses the key gaps and issues to do with signs in Casey. This new design guide will include parameters and illustrations to assist with the decision making.

Advertising Sign Design principles:

Consultation on the Advertising Sign Design Guide will run to Monday 30 May 2021.
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